Post by account_disabled on Mar 7, 2024 3:13:44 GMT -7
It was our second description line and it worked better than any killer-USP we had. But I want to take a pause here about discussing optimization techniques and to look at the big picture of SEM. To do that, I would like to offer you to get back to the basics. Let’s go as far as recalling the Action We can visualize this funnel as following: AIDA It is not very different from our usual marketing funnel that all of us are worried about. Yet, the most powerful insight I have ever had from AIDA funnel is this: You won’t get interested in a product, that you are not aware of.
You can’t desire a product, which you are not interested in. You USA Phone Number List are not going to buy a product, which you don’t want. Formally, the purchase just can’t occur, without consumer “visiting” each state. The drop from the highest to the lowest point of this funnel can vary in time. A good example is impulse purchase, in which a buyer moves down the entire funnel in a matter of seconds. On the other hand, we have real estate purchase, in which a buyer moves from attention to action phase, much more slowly (in most cases) and spend more time at some stages.
Impulse purchases in internet are as much real, as in offline world. This study is pretty clear about it. My favorite part of research is Table : impulse purchases online % of people who made impulse purchase online, browsed for information. And it contradicts the principle of how we manage our campaign’s/ad group’s negative keywords lists. We have been told over and over again to carefully choose only t keywords for our campaigns in order not to waste our budgets. MOZ wrote a comprehensive post about the topic, which will give you updated lists of information based words like: about, Wikipedia, how to, tutorial, guide etc. You can’t deny the fact that high intent keywords are bread and butter of PPC. Nobody can.
You can’t desire a product, which you are not interested in. You USA Phone Number List are not going to buy a product, which you don’t want. Formally, the purchase just can’t occur, without consumer “visiting” each state. The drop from the highest to the lowest point of this funnel can vary in time. A good example is impulse purchase, in which a buyer moves down the entire funnel in a matter of seconds. On the other hand, we have real estate purchase, in which a buyer moves from attention to action phase, much more slowly (in most cases) and spend more time at some stages.
Impulse purchases in internet are as much real, as in offline world. This study is pretty clear about it. My favorite part of research is Table : impulse purchases online % of people who made impulse purchase online, browsed for information. And it contradicts the principle of how we manage our campaign’s/ad group’s negative keywords lists. We have been told over and over again to carefully choose only t keywords for our campaigns in order not to waste our budgets. MOZ wrote a comprehensive post about the topic, which will give you updated lists of information based words like: about, Wikipedia, how to, tutorial, guide etc. You can’t deny the fact that high intent keywords are bread and butter of PPC. Nobody can.